As we buckle down and spread out from each other physically to stop the spread of a deadly virus, it’s important that our community doesn’t spread out and become disconnected.
In keeping with our “elite approach” of accountability and initiative, we decided to team up with local Detroit businesses, artists and individuals to create the “Social Distance Social Club.”
Paying homage to one of the streetwear industries hottest brands, the “Club” has three main objectives through the course of this COVID crisis:
– Donate masks to local health professionals.
– Support local businesses and entrepreneurs.
– Connect the community.
The proceeds from our apparel will allow fellow Detroit business York Project to scale up surgical mask production for local hospitals at their New Center headquarters.
In addition, club members will hear from local business and non-profit leaders as they tell their stories and share best practices in this time of crisis.
We’re also excited to announce some online live shows from big Detroit underground musical acts to keep us all moving to the same beat.
Join the club. Stay apart to come together.